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Why Aren't You Using Free Offerings As A Strategy To Attract More Customers?
Don't you just love a freebie? I know I do.
I've been in two occasions lately as a customer, when I was given an unexpected freebie. Right after ordering my usual bagel and coffee at the Bagel Bar, the girl behind the counter offered me a bottle of mineral water for free. I was about to ask for a glass of water anyway, so it came as a welcome gift.
Several days later, I went buying a steak at the meat section in my local supermarket. I was having a chat with the guy at the cashier about the fact that there didn't seem to be too much meat for that much money.
He apparently took pity on my unhappy face when he said - "Tell you what sir, you may have this other steak for the same price" and he added another one on top!
So what's the customer service lesson here? The lesson is that nearly all customers love a freebie and if they receive one from a supplier it develops a positive relationship. And if people purchase items at your online business, on the download page, give them unanticipated freebies and they will love you for that.
As customers, we're more likely to return and do business with those who offer us freebies and we're more willing to tell other people regarding our positive experience. It's good technique to give your customers freebies on occasions but don't over do it. If you blast your email list with gifts on daily basis you will surely miss the goal and your internet marketing business is going to suffer for it..
One day I read a story article about a restaurant owner who would sometimes give people a free meal. When a group of diners or a family asked for the bill he would suddenly announce that on this occasion they were his guests and they need to pay nothing for their meal.
Can you imagine how these people felt - what they told friends and work colleagues the next day? That free meal certainly cost the restaurant owner a lot less than advertising in the local daily paper and it also attracted a lot more new customers.
The Law of Reciprocity suggests that - "If you give someone something - he/she will want to return the favor - to give you something."
Why don't you think of some little unexpected freebies you can give to your customers that'll encourage them to return and also spread their positive experience. And while we're doing it - why not try the same technique with members of your staff. Even your private relationships - a small unexpected gift or an act of kindness can do wonders for any relationship.
Trust me, once you begin practicing this, you'll have a lot more satisfied customers, happy staff and appreciative friends. It will surely help your internet marketing business stay strong and grow.
Why Aren't You Using Free Offerings As A Strategy To Attract More Customers?
Would you like customers to say positive things about your business to others? This article reveals one way to retain and grow your customer base.
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